The Role of Digital Platforms and E-commerce in Accelerating SME Internationalisation: Evidence from Nigerian SMEs
Keywords:
SMEs, digital platforms, e-commerce, internationalisation, AfCFTA, NigeriaAbstract
This paper examines the critical role of digital platforms and e-commerce in accelerating the internationalisation of small and medium-sized enterprises (SMEs) in Nigeria. Using a mixed-methods approach, the study integrates secondary quantitative data and qualitative thematic analysis to explore how digital technologies enable Nigerian SMEs to overcome structural constraints such as inadequate infrastructure, high transaction costs, and limited access to finance. The findings reveal that digital platforms reduce international transaction costs by up to 80%, expand market reach beyond regional confines, and improve responsiveness to consumer needs through real-time analytics. Furthermore, the synergy between e-commerce adoption and regional frameworks, such as the AfCFTA, creates unprecedented opportunities for market expansion and partnership building. However, persistent challenges, including unreliable broadband connectivity, poor electricity supply, digital skills gaps, and funding constraints, continue to hinder full-scale adoption. The paper concludes with actionable policy and managerial recommendations to enhance infrastructure, build digital capacity, and provide targeted financial support. This research contributes to both theory and practice by highlighting digitalisation as a strategic lever for global competitiveness and inclusive economic growth.
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